So why do so many companies and sales presenters still present with their full pitch deck? Slides filled with text and descriptions provide a serious distraction from the message they are delivering. When they give you their time live, they want to hear what YOU have to say. Your audience members, whether in a crowded hall, on a video conference, or on their phones, are more than capable of reading a pitch deck for themselves. One of my favorite lessons to come out of any Apple Keynote can be summarized by the picture above. In the example above, Cook did read the article quote directly from the slide, driving home his point to the audience in a much deeper way than if he had just stated this on his own. The less you read directly off of slides, the more impactful it will be when you do. Find just a select few key thoughts (2-3) that you really want to drive home for your audience, and only use this technique for those moments. However, in a very few exceptions, reading the slide verbatim may actually work to your advantage. Pitch fatigue will set in QUICKLY as you look around the room expecting engaged faces staring back at you, you may instead discover those faces are buried in their phones. In most cases (95% of them) you do NOT want to throw a bunch of text on a screen and then simply read it to your audience. The most important rule is to avoid reading the slide word-for-word.
(3) PACING THE PRESENTATION - Without going into any depth on each service Apple announced, we will instead focus on a few key takeaways from how these services were presented and paced in a meaningful way.
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