

There are multiple kinds of currencies in the game which can be used for unlocking features, and alternatively the features can be purchased.

The player starts as Twilight Sparkle, and more than 46 characters are to be available, obtainable in different ways. Characters can be leveled up through specific tasks. Many buildings and shops from the gameplay are from shops that are seen based on the show. The gameplay centers around rebuilding Ponyville and it features "placing, building, and collecting" aspects. The map of Equestria as seen in the game. The Russian version instead uses Calibri, the Chinese version uses a font derived from Frutiger, the Japanese version uses the font used for the episode titles in that language's dub, and the Korean version uses Eunjin. The English, Spanish, French, German, Italian, Portuguese, and Turkish language versions of the game use the Celestia Medium Redux typeface, a fan-created typeface designed to look similar to Generation B, which is used in the typesetting of the logo and in other official material. There were no plans to add Button Mash, his mom, or Fluffle Puff to the game as of SeptemButton Mash was added to the game on June 16, 2017, though he was retitled Game-Playin' Schoolpony on August 2, 2017.

A number of pieces of fanart have been used in the game and its advertisements for example, an early advertisement used fanart of Princess Cadance, and Octavia Melody's album page used fanart of her as a filly until June 13, 2013. Fire Chief was made available in-game in response to fan request. The game's lead producer is Gustav Seymore, and the lead designer is Fawzi Mesmar.
